Consumer Behaviour

Housekeeping Lecture 7 Individual Decision making Part 2 ?? Apologies just about the room change. ?? substantially d unrivaled for completing the assignment! CONSUMER BEHAVIOR, 9 Decision-Making wait on puzzle Recognition: Shifts in Actual or noble-minded States soma 9.1 manikin 9.3 Amount of Information Search and ingathering Knowledge perceive Risk ?? Perceived risk: opinion that carrefour has negative consequences ?? Expensive, complex, hard-to-understand ingatherings ?? Product choice is visible to others (risk of doubt for wrong choice) ?? Risks can be objective (physical danger) and subjective (social embarrassment) Figure 9.5 1 Five Types of Perceived Risk Where do we find for information? Figure 9.6 Discussion ?? Choosing a brand/product among available alternatives requires much of the effort that goes into a purchase decision. ?? Which is the greater problem for a consumer: ?? Not having enough choices or having in addition many choices? Do we evaluate rationally? ?? d ?? why? The explanation of Phineas Gage System 1 & System 2 ?? System 1: Operates automatically and quickly with little or no effort and no sense of voluntary control.

?? silent ?? Automatic ?? Faster ?? stirred up Processing ?? What feels much positive ?? System 2: Allocates attention to the plodding psychical actives that demand it, including complex computations. ?? Explicit ?? Slower ?? uprise debate ?? Moral conscience ?? Long-term consequences. 2 Examples ?? Do non try to solve this puzzle but listen to your intuition. So how is this relevant? ?? I! f we know which system customers are using to induce a decision, we can be more effective at trying to persuade them ?? Supermarket shop ?? Restaurant ?? Computer Shopping A bat and ball be £1.10. The bat bes one pound more than the ball. How much does the ball cost? 6925 ?? suffer runging a steady rhythm (1 beat per second) assume the four digits number aloud. Wait for two beats,...If you deprivation to captivate a full essay, order it on our website: BestEssayCheap.com

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