Quicksilver

2.1.2 Market Needs As the manner for clothing among Quiksilvers steer commercialize (13-18) has slowly drifted absent from brinystream brand, this action sports infract participation has recognize the need to distinguish itself from its competition. No daylong argon teens looking for just a logo or a brand name, instead these teenagers are in hunt of unique, usable products that are individualized, yet socially acceptable. While at maiden this appears to be an elusive market, Quiksilver has recognized the growing trend away from the mainstream and has been remarkably successful in its ability to market to this ostensibly intangible group. This has started with Quiksilvers wide array of subsidiaries in a plethora of markets. While clearly this company was borne in the estimate of breaker get oning and continues to utilize this portion of its business as a brick & mortar foundation to their success, they have also recognized the strength in other alfresco sp orting markets (e.g. Cleveland Golf, DC skate Shoe Company, and the Roxy womens line). Understanding the needs of a 16 year old golfer and that of a in addition gray avid snowboarder will be drastically version; Quiksilver has successfully recognized the various needs represented by the differing socio-economic groups at bottom its target age ranges.

Within this plan also lies Quiksilvers ingenuity in recognizing the two main target markets of its open-air(prenominal) habilitate; those wishing to embrace the glide/snowboarding lifestyle without ineluctably living it, and those who follow their love for these outdoor sports to all corners of the ! world. It is rattling clear that these two target markets hope very different products and Quiksilver has supplied just that. Of the roughly $13 billion dollar surfing industry, it is estimated that only around 53% of those purchasing surf wear are thought to be board sport participants themselves (Surfwear fabrication 1) It is important to note that of all surf wear apparel being sold, nearly...If you want to get a full essay, golf club it on our website: BestEssayCheap.com

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